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Our Philosophy

At Campbell Gray Hotels our philosophy is to operate at all times to the highest levels of integrity, to take great care of our people and the environment and to achieve commercial success.

The traditional concepts of luxury which have become tedious, clichéd and predictable need to be revisited. What has to be considered and recognised now is that the hotels which are going to be successful, are the ones which recognise that things are changing. People’s expectations are changing.

In an era of constantly expanding large corporate brands, there is an increasing demand for individuality, originality and perhaps most important of all, intelligence.

We plan, conceptualise and operate hotels with an incredible attention to detail. It’s all in the detail and every decision is thought through and taken with honesty and integrity.

We respect the environment and believe the local culture and people are vital ingredients to any successful destination. Sustainability has always been a natural element for us.

We create thoughtful, original ideas by being aware of the market and above all question – who is this for and what do they want? We always add these ingredients and more. Luxury and what guests want, need and expect is forever evolving. We strive to avoid anything trendy, it is bound to go out of fashion. Originality and comfort are key. Restaurant and bar concepts have to be exciting and we inject wit, fun and excitement.

We look after our staff through training, recognition and empowerment. Our staff are our secret weapon. No matter where you are and how beautiful the backdrop, you have to deliver outstanding, authentic service. This is what we do.