Al Seraje Real Estate
Al Seraje Real Estate Development, a subsidiary of the SIA Life Company, is one of the most prestigious developers operating in the Hashemite Kingdom of Jordan.
With sophisticated contemporary classic designs that intertwine with opulence, Al Seraje’s vision for Amman’s new downtown delivers unprecedented standards of luxury across a range of sectors including hospitality, residential, commercial, retail, and leisure.
Flawless execution and attention to detail have Al Seraje partnering with the most sought after names, further solidifying their position as one of the most renowned luxury developers in the region.
Visionary & Developer, SIA Life Company
As the developer for Campbell GRAY Living Amman, how would you describe your overall vision for this project?
When I was first introduced to the Abdali project and saw the master plan, my eye was immediately drawn to the two most unique, and in my mind iconic, buildings towering over Amman’s new downtown. This sparked the idea to bring not only the best hotel to Amman, but an entirely new lifestyle concept which we call Campbell GRAY Living.
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I’ve spent the past 25 years staying in the best hotels around the world. When we decided to invest in Amman, we wanted to bring this city a modern take on 5 star luxury, one with an utterly original perspective. I had been invited to dinner at Le Gray, Beirut and was immediately taken by how it captured the excitement, glamour and sophistication of Beirut. And then I met Gordon Campbell Gray, the maestro behind Campbell Gray Hotels. One conversation turned into many more and the rest is now history.
What are you most excited about?
Seeing a project of this scale come to fruition with some of the world’s best talents is a dream come true. I can’t wait to see this new hub of Amman and Campbell Gray Living realised in the way that has taken us almost 8 years to build. I’m looking forward to sitting back and observing the way our guests enjoy and interact within this special space.
How would you describe the Campbell Gray Living philosophy?
The Campbell Gray experience is all about how service and attention to detail matter above all. We are excited to bring a new lifestyle hotel and residences concept that obsesses about these details. The interiors are all exquisitely done with nothing garish or ‘old world’. No compromises were made when it came to the quality of the build, materials and equipment used or the finishes. This is modern living at its best.
How do you think the project will be received in Amman?
Amman has a highly sophisticated, well-educated and well-travelled population. With the hotel, the residences, the offices and the boutiques, modern Jordanians will have a new place to play, a place that blends the best of the country’s traditions with the lifestyle and amenities of the world’s key cosmopolitan centres.
Gordon Campbell Gray
Founder, Campbell GRAY Hotels
The creative force behind Campbell GRAY Hotels, he is involved in every aspect of the creation, design and philosophy of his hotels and is currently involved is several other projects including The Machrie Hotel & Golf Links, Islay in Scotland and The Merchant House, Bahrain.
He was named ‘Hotelier of the Year’ in the UK and presented with the ‘Leading Legend’ award from Leading Hotels of the World. He also received the ‘Outstanding Contribution to the Hotel Industry’ award from the UK Hotel Cateys.
Regularly listed in House & Garden’s ‘Top 100 Interior Designers’ and London Evening Standard’s ‘Progress 1000,’ he is known for bringing a lived-in luxurious feel to high glamour projects.
His recent projects include Soho Beach House Miami, 5 Beekman Place New York and The Ivy London. As part of the project, Brudnizki is responsible for the interior design of the hotel as well as all furnished residences.
AS. Architechture Studio
Founded in Paris in 1973, recent projects include the European Parliament in Strasburg, the Arab World Institute in Paris, Muscat’s Cultural Centre in the Sultanate of Oman and Bahrain’s National Theatre.
Alnasser & Partners
Consultant & Project Supervisor
An architectural and engineering firm founded in 2002. Acting as our local design partner in Amman, Alnasser are supporting with design and architecture of the serviced apartments and serviced offices.
DG Jones & Partners
Since 1962, DG Jones & Partners has operated throughout the Middle East providing construction project consultancy. Recent work includes New Doha International Airport, Dubai Metro and Sama Beirut.
Huw Williams is a fine artist whose commissions include the Royal Court of Bahrain, Royal Bank of Scotland, Prudential, Lloyds Bank, Meydan Racecourse in Dubai and China Horse Club in Shanghai.
Williams’ work is dominated by the stallion, emphasising their beauty and power.
Four large format oils have been commissioned for the project called The Amman Collection.
James McDonald is a British interior photographer and writer. His work includes private commissions for Middle Eastern royalty and European families, and has assisted Sotheby’s with books for private clients.
The SIA Life Company have commissioned McDonald to capture the unique contrast between Jordan’s heritage and its current move into the future.
Client Mortgage Partners
We have partnered with Société Générale de Banque – Jordanie and Bank Al Etihad to provide clients with special mortgage solutions.
Societe Generale de Banque – Jordanie
SGBJ is part of Société Générale de Banque au Liban Group, part of the international network of Société Générale operating in 76 countries worldwide.
Bank al Etihad
Established in 1978 as a public shareholding company, with a paid-up capital of JD 125 million. Bank al Etihad is the fastest growing bank in Jordan with total deposits of JD 1.6 billion as of Q1 2016.